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Phone Systems for MSPs and IT Service Providers

A helpdesk-grade phone system from a carrier that owns its own network, plus a partner program if you'd rather sell it than just use it.

MSPs judge phone systems the way they judge everything: who actually runs the infrastructure, what the API looks like, and whether the routing engine can express a real on-call rotation. Cannon VoIP holds up under that inspection. We run our own switching, servers and apps, and interconnect with two carrier partners. Our own softswitches and SBCs fail over automatically across regions. The details are public on our network page, and the API and signed webhooks are documented, not aspirational. For voice and texting we rely on only three outside companies, so when something needs fixing there is one accountable company and no finger-pointing between a reseller and a platform vendor. Most feature requests ship in under four weeks, and simple ones often in under a week, depending on complexity.

For the day job: helpdesk queues with callbacks and live dashboards, native Zendesk and Freshdesk integrations that name callers from your helpdesk contacts, and after-hours routing that models a genuine on-call rotation. Flat $34 per extension, no contracts. And if your clients keep asking you about phones, our partner program exists for exactly that conversation.

The helpdesk phone problem, from someone who gets it

An MSP's phone queue is its SLA made audible. When a client's server is down, they call, and a queue that dumps them to voicemail after four minutes is churn in progress. But staffing the phones like a call center is impossible at MSP margins, so the answer has to be routing intelligence: callbacks so nobody sits on hold, escalation paths that reach the on-call engineer, and visibility into what the queue is doing right now.

The other half is documentation. "What did we tell the client on the phone" belongs on the ticket, and any workflow that relies on an engineer summarizing a call after the fact is a workflow that produces empty tickets. Summaries have to write themselves, which is why recorded calls get a transcript and a short summary in the call history, and webhooks can post every finished call to your PSA.

What we set up for MSPs and IT service providers

Queues that respect SLAs
Ring engineers in order or send calls to whoever has been idle longest, offer a repeat caller first to the engineer they spoke to last time, let callers press 3 for a callback, and watch queue depth and wait times on a live wallboard.
Zendesk and Freshdesk, native
Contacts sync every six hours or on demand, so clients ring in by name with a screen pop, and click-to-call works from the ticket. See all 11 native integrations, including HubSpot and Salesforce for the sales side. No helpdesk tool yet? The built-in CRM's service desk, included in the per-extension price, has prioritized tickets with response and resolution promises, replies by email or text, and a satisfaction survey when a ticket is solved.
On-call that actually rotates
After-hours schedules route the emergency option to the on-call engineer's app, with fallbacks if they miss it. The holiday calendar switches the company to Holiday routing on the days you list, and back afterward.
An API with signed webhooks
The API is the same one the portal uses, and each key is scoped to exactly the areas it may view or manage. Keys can never manage users, sign port papers, or touch billing, are shown once, expire after a year by default, and can be revoked instantly. Signed webhooks wire call events into your PSA or dashboards without polling.
Coaching tools built in
Whisper into an engineer's ear during a hard client call, barge in when it is going sideways, and review recordings with transcripts afterward. The tools trainers expect, included.
A network you can vouch for
When you put your name on a phone recommendation, the infrastructure behind it matters. We own and operate our core, documented publicly, with attestation you can verify on our free test line.
SIP trunks with guardrails
Clients keeping an on-site phone system connect it with a SIP trunk, authenticated by registration or source IP. Cap concurrent calls to stop a runaway system, rotate the trunk password any time, and point any number at the trunk.
Connect your own AI assistant
Connect Claude, ChatGPT, Gemini, or any MCP assistant and choose which areas it can reach. High-risk actions wait for a person to approve them by push notification, team chat, or email, and every action is logged under the assistant's name.

Why MSPs run, and resell, Cannon VoIP

The economics are clean: $34 per extension, month to month, texting and transcription included, volume discounts automatic at 25 extensions. No contract means the system has to keep earning its seat, which is precisely the standard MSPs are held to by their own clients.

Deployment is the part your techs will appreciate: phones ship preconfigured and register themselves, the VoIP-PNP-MINI appliance ($148) makes client sites zero-config and gives support a secure remote path in, and replacement hardware arrives overnight AM anywhere in the continental US.

And when clients ask "what phone system should we use," you have two answers: point them at us, or make it part of your stack through the partner program, where partners can offer the platform under their own brand, domain, and support number, with our free tools, the eFax test line, and the attestation test line, available to check any client's current setup on the spot.

What a typical setup looks like

A typical MSP runs a support queue, a sales line, and per-engineer extensions at $34 each, with the app on every on-call phone. Tier 1 answers from the queue with callbacks enabled; escalations transfer warm with a whisper first; after-hours emergencies ring the rotation until a human picks up. Every recorded client call gets a transcript and summary in the call history, and a webhook posts it to your PSA.

Client-facing MSPs also use us as the reference install: your own helpdesk running the same queues, integrations, and API hooks you would deploy for a client is a better demo than any slide deck.

Common questions from MSPs and IT service providers

Is there really an API, or a 'contact us' page that says API?
A real one: the same API the portal uses, with keys you scope to the areas they may view or manage, plus webhooks for calls, missed calls, texts, voicemails, faxes, meetings, recordings, tickets, new contacts, form submissions, and port-outs, each signed with HMAC SHA-256 and a timestamp. A call record feed posts every finished call to your own system. The overview is on the API integration page.
How does the partner program work for an MSP?
You bring the client relationship, we bring the carrier: details, tools, and the application are on the partner page, including the test lines your techs can use on any prospect's existing system today.
What does deploying a 20-seat client actually look like?
Numbers port for $15 per line, usually next business day with about two minutes of downtime. Phones arrive preconfigured, the PNP-MINI makes the network side plug-and-play, and remote support has a secure path in from day one. Most 20-seat cutovers are one afternoon.

Your clients' industries are covered too: point a law-firm client at our legal page, a clinic at healthcare, a contractor at construction. The whole industries hub is built to be shared.

Kick the tires like an engineer

Test our attestation line, read the network page, then talk to us about seats or the partner program.

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Connecting your software with our API

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The Cannon VoIP partner program

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Queues, callbacks, and call distribution