Branded Calling + RCS: Your Name and Logo on Calls and Texts

Most people don't answer calls from numbers they don't recognize anymore, and honestly, that's the right instinct. Spam and scam calls have trained everyone to let unfamiliar numbers go to voicemail. Branded Calling fixes that on your end: instead of a bare ten-digit number, the recipient sees your verified business name, your logo, and the reason you're calling, right on their phone's screen, before they ever pick up. The add-on is now called Branded Calling + RCS, because it brands your text messages as well.

What shows up on the recipient's phone

When you call a customer with Branded Calling turned on, three things replace the usual anonymous number: your verified company name, so they know it's really you and not a spoofed caller ID; your logo, displayed alongside the name on supported devices for instant visual recognition; and a short reason for calling, like "Appointment Reminder" or "Invoice Follow-Up," so the recipient knows what the call is about before they answer. Put together, that's the difference between a call that gets ignored and one that gets picked up with confidence.

What's included

Why it matters

Answer rates on unlabeled calls have been dropping for years as spam volume has climbed. Branded Calling directly addresses the reason customers don't pick up: they don't know who's calling or why. A handful of ways it shows up in practice:

• Appointment reminders: customers see "Appointment Reminder" and your name, so they answer instead of screening the call.
• Billing and collections: a clear "Invoice Follow-Up" label reads as legitimate business, not a robocall.
• Outbound sales and support: your logo and name build trust before the conversation even starts.
• Brand consistency: every outbound call reinforces your business identity instead of showing a generic number.

Branded texts with RCS

The same add-on brands your text messages too. RCS is the richer texting built into modern phones. With it, your texts stop looking like they came from a random number:

• Your name, logo and colour at the top of the conversation.
• Tappable buttons and read receipts on phones that support them.
• Automatic fallback: phones that cannot show RCS get a normal text message, with nothing for you to do.
• Messages included, with no per-message charges.

Setup in three steps

Setup is guided in the portal, in three steps: your brand, your messaging agent, and launch. Each step lists exactly what it is still missing and saves as you go, so you can stop and come back.

• Test before launch: add test phones and try your branded texts before customers see them.
• No downtime: plain texting keeps working the whole time your branded messaging is being verified.

Prove it's working

Once branded calling is set up, call our free test line at (817) 973-1573 from a branded line. It reads the branded name and logo straight out of the signed token your call carries, fetches the logo image, and describes what's actually in the picture, so a broken, blank or out-of-date logo is obvious. Full detail, down to the raw signalling, is at app.cannonvoip.com/test-line. What the recipient's handset finally draws is rendered by their carrier, which no test line can see. But this proves your call left properly signed and properly branded, and if a phone still shows nothing, the results page is the evidence to take to the receiving carrier.

Branding builds on caller ID authentication: our STIR/SHAKEN guide explains the layer underneath, and real estate teams show why answer rates pay.