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Industries · Optometry & Eye Care

Phone Systems for Optometry Practices

Exams, contacts and glasses pickups, without a front desk buried in phone calls.

An optometry practice is a clinic and a store at the same time. The front desk checks in exams, the optical floor is fitting frames, and the phone keeps ringing with "are my glasses ready?", "do you take my vision plan?" and "I need to reorder my contacts." The calls that matter most, new patients looking for an exam this week, are mixed in with all of them and go to voicemail when the desk is full.

Cannon VoIP sorts it out. The AI receptionist books exams from times that are actually free, pickup and recall messages go out as texts from the practice number, referrals move through cloud eFax, and a simple menu sends optical questions to the optical floor. Flat $34 per extension per month, month to month, with texting and transcription included and no regulatory fees.

Exam slots, optical questions and the annual recall

Eye care calls split three ways: booking and rescheduling exams, questions for the optical side about orders, frames and insurance, and contact lens reorders. Each needs a different person, and a single front desk line makes all of them wait behind each other.

Recall is the long game. Annual exams keep patients coming back and keep the optical floor busy, but a recall list only works if someone reaches the patients on it. Phone calls take hours. A text from the practice number takes a minute and gets read.

What we set up for optometry practices

Exams booked 24/7
The AI receptionist books comprehensive and contact lens exams mid-call, offering only open times, and answers vision plan and hours questions from the facts you give it. It speaks 19 languages and switches to the caller's language on its own.
Glasses-ready texts
"Your glasses are ready for pickup" goes out as a text from the practice number using a template, and the reply lands in the shared text inbox the whole front desk works from.
Recall texting
Send one message to your recall list from a company number, with duplicates and opt-outs handled automatically. Campaigns start as drafts so you can check the count before sending.
Optical and exam lines apart
A menu sends exam scheduling to the front desk and order or frame questions to the optical floor's ring group, so each team answers its own calls.
Reminders and a booking page
The built-in CRM, included in the per-extension price, sends a confirmation and a reminder text for every exam, and patients reply C to confirm or R for a new time. A public booking page lets them pick a time themselves.
Referrals by eFax
Referrals to and from ophthalmology and records requests land in the same inbox as voicemail and texts and open as a PDF, at $10 per month.
Missed calls get a text back
A caller who hits a busy desk gets a text from the practice number, at most once a day per caller and never overnight, and can book by text.
HIPAA mode and a BAA
HIPAA mode keeps patient details out of notifications and outside CRMs, logs who opened each recording, voicemail or fax, and can switch off AI processing. A Business Associate Agreement is available.

Why eye care practices switch to Cannon VoIP

$34 per extension per month, all-in, month to month, with texting and transcription included. Front desk, optical, doctor and office manager extensions add up to a predictable bill, and the AI receptionist adds $65 per month, or nothing with 10 or more users.

Texting does the work phone calls used to: pickups, recalls, reminders and contact lens reorder follow-ups. Business texting is included, with STOP opt-outs handled automatically across every number you text from.

HIPAA mode and a Business Associate Agreement are available. They support your privacy program; the phone system does not make a practice HIPAA compliant by itself. Our security and compliance overview has the details.

What a typical setup looks like

A single-location practice usually runs four or five extensions at $34 each, cloud eFax at $10, and the AI receptionist for overflow and after-hours booking. The menu offers exams, optical and contact lenses, and billing, and the optical option rings everyone on the optical floor.

Glasses-ready and recall texts go out from the practice number, and reminders go out for every booked exam. Your number ports over for $15 per line, and practices within about an hour and a half of DFW Airport get free on-site installation.

Common questions from optometry practices

What if a patient calls about a sudden vision problem?
That call should reach a person. AI features are not for medical triage or emergencies, so set up a menu option or greeting that sends urgent eye problems to your staff, and tells callers with an emergency to dial 911.
Can we send recall texts to hundreds of patients?
Yes. Bulk texting sends one message to a list from a company number, in paced batches within carrier limits, and opt-outs are checked before every text. Your texting campaign is registered from the portal first; see what 10DLC registration means.
Can optical staff see texts sent from the front desk?
Yes. The shared text inbox shows every conversation on a number, which teammate sent each text, and unread counts, so a pickup question can be answered by whoever is free.

Make a text template for "glasses ready" and another for "contacts arrived" with your pickup hours in them. Opticians send them in seconds, and patients stop calling to ask.

A front desk that sees clearly

Talk to us about exam booking, pickup texts and recall for your practice.

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