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Cannon VoIP vs. GoTo Connect

GoTo Connect (formerly Jive) is a major SMB phone platform whose pricing has retreated behind sales conversations. Cannon VoIP is one published flat rate. At list price the middle tiers look close; the fees and meters decide it.

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The short version
With Cannon VoIP$170 a month for 5 users, all-in, at one published price with the CRM, website chat and dialer included.
With GoTo ConnectAbout $205 to $230 or more a month, quote-only pricing, and those tools spread across higher plans.

Same 5-person setup. A very different bill.

Put the same five people on the same features: $170 a month all-in at Cannon VoIP, about $205 to $230 or more at GoTo, and GoTo's price is quote-only. These are included with every $34 Cannon VoIP extension, while GoTo puts them on a higher plan or does not list them:

  • Built-in CRM. GoTo has no built-in CRM; integrations start on CX.
  • Website chat. On GoTo's CX plan and above, not on Phone System.
  • Listen, whisper and barge. GoTo includes agent monitoring and coaching only on the Contact Center plan.
  • A power dialer. GoTo's auto dialer is only on the Contact Center plan.
  • Connect your own AI assistant over MCP. An MCP server is not listed on GoTo's site.

5-user scenario: what you'd actually pay per month

Cannon VoIP
$170/month
5 extensions × $34, all-in. No regulatory fee, no E911 fee, no support-tier fee: unlimited domestic calling and texting, AI call/voicemail transcription, and CRM integration all included, with a main number plus a direct number for every extension (6 numbers) in the price.
GoTo Connect
~$205–230+/month
Matching what $34 includes points at the Connect CX tier (reported around $34/user, since CRM integration lives there): 5 × $34 = $170 list, a near tie, until the rest arrives: taxes, regulatory, and E911 fees billed on top (typically adding 20–30%), texting metered by SMS credits with overages around $0.0055 per credit, and full call-queue analytics living in the Contact Center product at a reported $80+/user. Real invoices land around $205–230 before any queue upgrade.

Moving from GoTo Connect is built in

Cannon VoIP has migration tools in the portal, and our team guides the move for free:

  • How your setup comes across. Universal import: paste or upload an export or spreadsheet of your extensions, names, emails and desk phones, or hand our migration kit to an AI assistant to fill in from your old GoTo Connect exports.
  • Keep what your callers hear. Optional discovery calls ring your old system and record what its menus say, so the wording, or the original recordings, can come across.
  • Nothing changes until you approve it. Review a plan with counts before anything is applied; an import report lists anything that could not come across.
  • No gap in service. Your GoTo Connect service keeps taking calls until your numbers port, at $15 per line, usually the next business day.
Cannon VoIP
GoTo Connect
Pricing & contract
$34/extension/month flat, all-in: unlimited domestic calling and texting included. No long-term contract: month to month.
Reported tiers: Connect Phone System ~$26/user/month, Connect CX ~$34, Contact Center ~$80+. GoTo no longer publishes firm rates; every path on the pricing page routes to a sales conversation, and quotes vary by term and seat count.
Add-ons & hidden fees
No hidden fees. Core features are included in one flat rate per extension: no regulatory surcharge, no E911 fee, no core-feature upcharges. Optional add-ons are priced up front: AI receptionist $65/month, or free with 10 or more users; Branded Calling + RCS $45 one-time setup, then $40/month per block of 25 extensions; and cloud eFax.
Taxes, regulatory recovery, and E911 fees billed on top. Texting is metered by SMS credit with overage charges (~$0.0055/credit reported), toll-free numbers cost extra, and industry guides document porting-related fees.
Contract lock-in & termination fee
None: month-to-month. Leave anytime with no early termination fee.
Advertised rates generally assume annual terms; month-to-month runs higher and early termination fees apply to term contracts.
What's included
Call transcription and SMS included on every extension, every tier. Queues, auto attendants, voicemail transcription, recording: included.
Tier-gated: CRM integrations and customer-channel features live on CX; advanced queues, dashboards, and analytics live in the Contact Center product. Texting is included as a metered credit allowance, not unlimited.
Setup & onboarding
We handle every step of onboarding and set your team up for success, then call us anytime during business hours to add, change, or fine-tune any feature, big or small. Businesses within about an hour and a half of DFW Airport get free on-site installation.
Self-serve onboarding with a large knowledge base; larger accounts negotiate implementation help.
Customer support & reliability
Live technicians 24/7/365 for anything urgent, at our Fort Worth office. Full support team weekdays, 9 to 5 Central. No ticket queue, no support tier to unlock. Businesses within about an hour and a half of DFW Airport can get on-site emergency service (billed separately; contact us for rates).
Standard vendor support channels with tiered response; the brand has changed hands (Jive, LogMeIn, GoTo) and reviewers note support experience shifted along the way.
Integrations
Microsoft Teams, Google Workspace, plus 11 CRM integrations included: Zoho, HubSpot, Salesforce, Dynamics 365, GoHighLevel, Zendesk, Freshdesk, SugarCRM, Odoo, Housecall Pro, CallRail. Contacts sync every six hours or on demand and name callers in screen pops; finished calls log automatically into HubSpot, Zoho and GoHighLevel.
Solid integration catalog (Salesforce, HubSpot, Zendesk, Teams and more), gated to the CX tier and above.
Built-in CRM
Included: people, deals and pipelines, website forms, automation, email sequences, service desk and appointments with a public booking page.
No built-in CRM. CRM integrations are gated to the CX tier and above.
International calling
$0.25/min to common countries, $1.75/min to less-common countries, rare/high-cost destinations quoted separately.
Per-minute international rates by destination; not included in base plans.
Meetings & messaging
Built in: video meetings with a permanent room link and dial-in from any phone, team chat channels and direct messages, and a website chat bubble your staff answer from the portal or the Android and iPhone apps. Plus a live AI interpreter on any call (dial *84 or tap Translate) that translates both sides, and long-press translation for text messages.
Video meetings (up to 250) and team chat on all plans. Website chat on CX and above, not on the Phone System plan.
Contact center tools
A wallboard with live queue stats, where supervisors can listen, whisper or barge into live calls, plus a power dialer for outbound campaigns that only calls between 8am and 9pm in the lead's local time.
Agent monitoring and coaching and the auto dialer are only on the Contact Center plan.
Call screening & 911
Call screening shows each caller's name and reason word for word as they speak, before you answer, and AI screening rules send calls you never want to voicemail without ringing. A 911 address is registered on each number and checked with 911 systems, each building can be a 911 site, 911 calls from the mobile app send the phone's location, and people you choose are alerted when anyone dials 911.
Name-announce call screening is available.
Connect your own AI assistant
Connect Claude, ChatGPT, Gemini or any Model Context Protocol (MCP) assistant, choose which areas it can reach, and high-risk actions wait for a person to approve them.
An MCP server for connecting your own AI assistant is not listed on GoTo's site.
Platform ownership
We wrote our own phone software and apps, and we run our own servers and switching from an undisclosed location in Fort Worth, with two backup regions; customer data is stored only in the US and is never shared or sold; only three outside companies for voice and texting; most feature requests ship in under four weeks.
Runs its own platform, which came from Jive Communications (acquired in 2018).
Hardware & BYOD
Bring your own desk phone if it's on our compatibility list, or get our VoIP-6 ($198, with 10% off at 25 phones and 15% off at 75) or an ATA adapter ($99). Most other standard SIP phones can connect with basic SIP credentials, without the portal's remote management. We never rent or lease equipment: phones and adapters are yours to keep, purchased outright.
Sells and rents desk phones; BYOD supported for major SIP brands.

Bottom line: Apples to apples, five users with matching features cost $170 a month at Cannon VoIP, all-in, and about $205 to $230 or more at GoTo once fees are added. Cannon VoIP's one published $34 price includes the CRM, website chat, supervisor tools and dialer that GoTo spreads across its CX and Contact Center plans.

Pricing, plan and feature details reflect reported GoTo Connect information as of October 2026; GoTo does not publish firm pricing, so confirm your actual quote directly with GoTo.

Already decided? The step-by-step exit is here: switching from GoTo Connect.

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No contract, no pressure, just a straightforward conversation about your phone system.

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